Monday, November 14, 2011

Chapter 11/ Developing and Managing Products

Vans builds their business around making various products for their target consumers. The company knows that they can target youth audiences buy making products that their professional athletes wear in skateboarding, surfing, snowboarding, and other sports. Also, Vans markets their products to the music and art culture industries which are featured with the links on their home page.


Vans Art Page: http://vansart.tumblr.com/

Vans has a long list of products they market to audiences:

Vans Classic Slip-ons

Vans Classic Era

Vans Classic Old Skool

Product Anyalysis:



Geoff Rowley SPV

One of Vans new products is the Rowley SPV. This product is an addition to Geoff Rowley's product line in Vans. These sneakers are designed to be different from all his previous shoes with a hollow interior, low cut gum sole and lightweight construction. The SPV in Geoff Rowley's words is "the lightest, lowest, grippiest shoe that you could possibly make." It is an idea generated by the employees at Vans and the athlete himself to make a shoe that is on the cutting edge of skate shoe design and comfortable to the athlete himself: Geoff Rowley.


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2 comments:

  1. malathiApril 2, 2012 at 4:53 AM

    the shoes are very cute. Its colors are great. And it looks like peacock feather softness

    Buy Vans

    ReplyDelete
  2. CalvinJune 16, 2012 at 4:16 PM

    I'm glad you like them. Feel free to check out more of the blog at orange.

    ReplyDelete

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