Chapter 10/ Product Concepts

When it comes to products, Vans offers its consumers a very large selection. The company has classic shoes for men, women and kids, helmets for skateboarding and action sports, clothing and apparel for everyday wear, accessories like watches, backpacks, hats and keychains. Vans even specializes in extended size sneakers for people with shoe sizes of 14-16. The company has a host of tangible products.

Vans also has an intangible appeal of being cool and hip to consumers. When a consumer buys Vans shoes, he or she can be sure that the product is widely popularity. In the last decade, the Vans brand has increased in popularity not just in action sports culture, but beyond. The brand can be seen throughout pop culture and has enormously increased its fan base from recent years.

An example of a product item is the “Greetings from Hawaii” Tee. It is a specific t-shirt that is unique from all other Vans products.

http://shop.vans.com/catalog/Vans/en_US/style/mhc.html?vcategoryId=CatZone&cm_vc=CatZone

An example of a Vans Product line is "The Vans X Yo Gabba Gabba" line. This collection has a variety of items based on the popular children’s show.

http://www.vans.com/microsites/yogabbagabba/

All Vans shoes are consistently packaged in a recognizable Vans shoebox. This shoe box helps protect the shoes from possible damage or harm when not in use and adds to the overall look and appeal of the shoes when opened. The box features a banner that states "Since 1966" which encircles it, and brings attention to its classic image.