Vans has great online and in-store retailing services. The Brand is high recognizable in the skateboarding pop culture market with competitors such as Pac-Sun, Zumiez and CCS. Vans uses it's retailers all across the country (and most recently in the New York City Area) to sell to its large youth audience. Van's retailers are specialty stores that have a great selection of action sports culture clothing, accessories and skateboards.
The Vans e-tailing site, Shop.van.com, has a large variety of products with customer review sections and well-organized product selections. It targets youth audiences with its collaborations with brands such as "Hello Kitty" and "Yo Gabba Gabba!" It uses its popular athletes like Geoff Rowley, Joel Tudor and Bucky Lasek to sell the athletes' signature sneakers online. The website also features product collaborations with rock bands like “Pearl Jam” and “Queen”. The online retailer also has helmets and protective gear for action sport athletes in its Pro-Tec product page. It has products for customers in sizes 14 through 16 on its website as well.
Vans also has a website for M-Commerce shoppers to shop on the go.
Vans six P:
- Product Offering: Has a deep depth of products ranging from shoes to skateboards.
- Promotion strategy: Advertise on Billboards, skateboarding competition and concerts
- The Proper Location: Located in areas where youth shop and times when they are present
- Retail Prices: At convenient, affordable prices people are willing to pay for
- Presentation of the Retail store: Geared to make youth and pop culture audiences comfortable
- Personnel and Consumer Service: Polite and knowledgeable employees of the Vans company information and skateboarding and pop culture
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