Vans relies on it's rich history in the skateboarding and surfing culture to stand out against it's competitors. With the company boasting of the origin of the company, "since 1966", it uses it's years of experience and reliablity to sell clothing.
Vans stresses that it knows skateboarding and skateboarders knew of Vans for over 40 years.
For exmaple: The Vans Shop Page - Authentics
Vans celebrates it's products like the Half-Cabs that have become classics over it's history. The Half-Cabs have been a favorite since the early 90's.
Vans also lets it's professional skaters design their own pair of signature shoes so the consumer can know that the shoe was made for "real skateboading." The Half Cabs is Steve Caballero's signature skateboarding shoes.
Vans is a company that takes advantage of it's favortism in punk rock and the music culture. The Vans Warped Tour is a music festival that features bands such as Paramore and Gym Class Heroes. The Company uses the concert to draw fans to the Vans brand.
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