The History Behind Vans
Vans opened its first shop in March 16th, 1966 on 704I Broadway, Anaheim, California. The company was founded by Paul Van Doren and three other partners originally called The Van Doren Rubber Company.
The company first started out making Vans #144 deck shoes, which are now called Authentics. Skateboarders started to trend the shoes into their culture in California. By the end of the decade, Vans had created a number of iconic shoes, and opened up stores nationally and internationally.
In 1982, the company received international attention for the Vans slip-ons worn by Sean Penn in the movie, "Fast Times at Ridgemont High." Vans had opened it's resources to supporting a number of sports because it wanted to compete against big companies. Unfortunately, the company used too many of its resources and had to file for bankruptcy in 1983.
By 1986, Vans had recovered from it's bankruptcy and sold itself to an investment banking firm in 1988. Vans went on to expand overseas and create new shoe styles. Through the next two decades, Vans creates the iconic Triple Crown event of skateboarding, the Pro-tec Pool Party, Vans Downtown Showdown skateboarding event, it's own skate park at "the Block" in Orange County, CA and The Vans Warped Tour, America's longest running concert series.
Vans today is the world's largest action sports company.
Video by Mojo.com
Vans Mission Statement
Vans makes classic skateboarding and action sports shoes, clothing and apparel for fans all over the world. Since 1966, Vans has been at the center of skateboarding and youth culture. Fanatics and fans alike favor classic shoes such as Half-cab's, Authentic's, Slip-on's and Sk8-Hi's. Vans is home to action sports pro athletes such as Geoff Rowley and Tony Trujullo. Today, Vans is considered the largest action sports clothing company in the world. Find out more at Vans.com
No comments:
Post a Comment